Meta, the parent company of Facebook, has launched a new app called Threads, which aims to compete with Twitter in the realm of real-time online conversations. With 30 million sign-ups within a short period, Threads has garnered attention for its similarities to Twitter, from its layout to its emphasis on building a following and connecting with like-minded individuals.
Meta CEO Mark Zuckerberg envisions Threads as a public space for conversation, capitalizing on Instagram's strengths and offering a new experience centered around text, ideas, and open discussions. While acknowledging the challenge of surpassing Twitter's user base, Zuckerberg remains optimistic about the app's potential.
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Threads allows communities to engage in discussions on a wide range of topics, from current interests to trending subjects. Messages on the app have a 500 character limit, and it is available in 100 countries on both iOS and Android platforms. Users can link their Instagram accounts, customize their profiles, and follow accounts they already follow on Instagram.
The app's interface blends elements of Twitter's layout with Instagram's aesthetic, offering a text-based feed, reposting and quoting features, and the ability to share posts from Threads directly to Instagram Stories. The launch of Threads adds to the growing list of Twitter rivals, and with Meta's extensive resources and large audience, it poses a significant threat to Twitter's dominance.
The rivalry between the two companies has intensified, with Meta's launch of Threads coinciding with Twitter's recent outage and temporary restrictions on tweet reading. Amidst the rivalry, both Elon Musk and Mark Zuckerberg have exchanged remarks, highlighting the growing tension between the two tech giants.
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